FOR IMMEDIATE RELEASE

The LUMIX DMC-FZ70 is the Category Leader with the Number One Zoom Power in the Industryi
20mm Ultra Wide Angle Lens with Super Telephoto 60x Optical Zoomii Yields 1200mm Shooting and High Speed Response

MISSISSAUGA, ON (July 18, 2013) Ė Panasonic today unveiled the new LUMIX DMC-FZ70 (FZ70) because life is more than just a single moment captured in time. Thatís why the LUMIX DMC-FZ70 is packed full of the best multimedia technologies Panasonic makes. Optically the FZ70 delivers from its amazing 20mm wide-angle to 1,200mm (60X) long zoom, making it a category class leader. With F2.8-5.9 lens brightness, both videos and photos will appear bright under low light conditions. Optical image stabilization assures that both long zoom photos and videos are sharp and blur-free. The FZ70 offers amazing Full HD 1080/60i video recording, thanks to Panasonicís experience as a world leader in professional broadcast video. It boasts crystal clear audio due to a unique microphone that eliminates ambient noise and wind sound, with the stunning clarity of Dolbyģ Digital. This unique microphone even zooms with the optical zoom to more precisely zero in on the audio coming from your subject.

1. Category Class Leading Super Long Zoom Lens
With a 60X optical zoom (20 to 1,200mm), the lens in the FZ70 is the widest and longest zoom in its classiii. Its stunningly versatile ultra-wide 20mm to 1,200mm range makes it possible to capture dynamic landscapes, wildlife and almost any scene when traveling. At 20mm the lens captures a nearly 140% wider angle of view compared with a 24mm lens. Comprised of 14 elements in 12 groups, including sixaspherical lenses with nineaspherical surfaces and three ED (Extra-Low Dispersion) lenses, this advanced lens unit delivers exceptional optical performance by suppressing distortion at the wide end and color bleeding at the tele-end.

2. A Little Extra Zoom Kick
Thanks to its Intelligent Resolution technology, the FZ70 can extend the zoom ratio up to 120X equivalent while maintaining the picture quality. An optional optical lens adapter can further extend the FZ70s range.

3. Amazingly Clear Zoom Microphone with Dolby(R) Digital Audio Quality iv
Recording video with the FZ70 is easy, but whatís really amazing is its ability to capture audio clearly. The recorded videos come with the highly realistic Dolbyģ Digital Stereo Creator and its sound quality is further improved in the DMC-FZ70 thanks to a newly developed Wind Shield Zoom Microphone that minimizes wind noise by approximately 70 per cent compared to prior models. Externally, the sealed structure prevents wind from hitting the microphone directly and the draft structure suppresses retention of air internally. As a result, the sound is clear and comfortable to listen to even it if was recorded on a windy day.

4. Full HD Video Recording
The FZ70 records Full-HD 1920 x 1080 videos in both AVCHD and MP4 formats. A special, separate button on the top lets you instantly start recording videos while shooting photos without having to make any extra changes. The Creative Video Mode lets you adjust the shutter speed and aperture any way you like when shooting videos. The powerful 60x optical zoom with POWER O.I.S. is available in video recording as well.

5. New 16.1-Megapixel High Sensitivity MOS Sensor and Venus Engine Deliver High Speed Response and High Picture Quality
A newly integrated 16.1-megapixel High Sensitivity MOS sensor and the advanced image processor Venus Engine feature high speed response and high quality image even in high sensitivity recording.This contributes to enabling high speed burst shooting at 9 fps in full resolutionv and the Light Speed AF to catch the most fleeting shooting opportunities together with the quick start-up time of less than a second.

6. Power Optical Image Stabilization with Active Mode
The POWER O.I.S. (Optical Image Stabilizer) effectively suppresses hand-shake vibration. The angular width that the FZ70 can compensate for is more than 200 per cent wider than previous models at the tele-end, which allows for superior handheld 1,200mm super telephoto shooting. The Active Mode equipped allows for active video recording at a wide angle such as shooting while walking, without causing deterioration of image quality.

7. In-Camera Creative Controls and Retouch
The Creative Control and Creative Retouch feature a total of 15 filter effects: Expressive, Retro, Old Days, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Cross Process, Toy Effect, Miniature Effect, Soft Focus, Star Filter and One Point Color. The Creative Control lets users shoot with a filter effect while evaluating how it makes a difference in the picture:this can be used for video recording, as wellvi. The Creative Retouch enables applying a filter effect on the picture even after shooting in camera.

  • Creative Panorama (13 effects)
  • Creative Control (15 effects)
  • Creative Retouch (15 effects)
8. Creative Panoramic Effects
With the Creative Panorama function, it is possible to shoot a horizontal or vertical panoramic image with consequent shots taken by overlaying the previous picture and to put on a filter effect of Retro, Expressive, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Old Days, Cross Process and One Point Color.

9. Amazing Low Light Sensor Response
While the FZ70 offers a bright F2.8-5.9 lens, itís the new 16.1-megapixel High Sensitivity MOS sensor that cuts noise by 10-15vii per cent and dramatically improves images in high-sensitivity shooting. Together with the Venus Engine, it elevates the response, sensitivity and image quality of the LUMIX DMC-FZ70 to even higher levels.

10. iA Plus Mode
In the iA (Intelligent Auto) Mode, the camera does all the work, leaving you free to compose shots and capture moments in both photo and video recording. In addition, the iA Plus Mode enables you to adjust defocusing area, exposure compensation and white balance by just moving the slider.

11. Optional Accessories
The LUMIX DMC-FZ70 offers a variety of options to choose from to match every shooting situation and shooting style
  • Tele Conversion Lens - DMW-LA8 Lens Adapter for1.7X DMW-LT55 Conversion Lens
  • DMW-LC55 Close-up 3X Filter
  • External Flashes - DMW-FL220 Flash, DMW-FL360LFlash, DMW-FL500 Flash
A subsidiary of Panasonic Corporation of North America, Panasonic Canada Inc. provides a broad line of digital and other electronics products and solutions to meet consumer, business and industrial needs.Consumers seeking more information on the companyís products can call Panasonicís Customer Care Centre at 1-800-561-5505 or access Panasonicís home page at www.panasonic.ca.
i As a digital camera as of July 18, 2013.
ii 35mm camera equivalent: 20-1200mm.
iii As of its introduction July 18th for long zoom bridge digital cameras.
iv Manufactured under license from Dolby Laboratories. Dolby and the double-D symbol are trademarks of Dolby Laboratories.
v Max. 3 images.
vi Soft Focus cannot be used in video recording.
vii Panasonic comparison with the DMC-FZ60.


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