FOR IMMEDIATE RELEASE

Stay in Style with an Ultra Compact Digital Single Lens Mirrorless Camera
New Stylish LUMIX GM Series Raises its Cool Factor

MISSISSAUGA, ON (October 17, 2013) – Panasonic is proud to announce the new, fashionable, compact GM series to its line of LUMIX Digital Single Lens Mirrorless (DSLM) cameras. The DMC-GM1 boasts an iconic and stylish compact profile plus highly functional performance with a large Digital Live MOS Sensor based on the Micro Four Thirds system standard. The LUMIX GM1 offers the perfect balance of style and photographic performance on-the-go with outstanding image quality.

True-to-life detail
Whether it’s an artistic shot that encapsulates a city or an expression of personality and style, this camera will capture your vision with absolute clarity and precision. The LUMIX GM1’s 16 megapixel sensor delivers a modern approach to image capture with both high quality HD movies and dynamic photos, and all with the simple press of a button.

A fashionable compact for your lifestyle
The LUMIX GM1 represents the most compact and fashion-forward LUMIX G camera to date. Ground-breaking micro technology design has enabled Panasonic to pack the very latest imaging technology into the camera’s compact metallic alloy frame. Not only does this give the LUMIX GM1 an elegant look and feel, but the camera easily fits into your pocket and can be incorporated into the day-to-day activities of any style-conscious photo enthusiast. Plus, with many interchangeable lenses to choose from, creative options are nearly limitless.

Reflecting the sophisticated engineering beneath the surface, the LUMIX GM1’s exterior offers a refined, classic style with aluminum dials and brushed metal which complement any style, whatever the occasion.

Share your creations
Wi-Fi connectivity enables the LUMIX GM1 to easily connect with smartphones and tablets. From sharing a shot of a friend’s outfit before a night out to updating a photoportfolio with anew landscape, the LUMIX GM1 allows the user to post images and video online right away.

Coupled with the Panasonic Image App, which is available free of charge for Android and iOS operating systems from their respective app stores, wireless connectivity also enables Remote Shooting, turning a smartphone or tablet into a remote control for the LUMIX GM1 – ideal for taking group shots, or in situations where it isn’t practical to shoot directly from your camera.

Total control and limitless creativity
The ideal camera for perfectionists and enthusiast photographers alike, the LUMIX GM1 offers a choice of full manual control, intelligent assistance for easy shooting, and a host of creative features.

A three-inch touch screen makes it easy to frame the perfect shot, set the focus and even trigger the shutter with a single touch. The LUMIX GM1 also features intelligent auto modes, providing point-and-shoot ease-of-use that doesn’t compromise image quality.

A range of 22 creative filters also allow you to add a personal touch to any image, transforming your favorite pictures into stylistic works of art. You can even create your own Time Lapse Shot or Stop-Motion Animation to display your creativity.

The silent shutter feature also makes the camera nearly silent allowing users to take perfect shots of babies, wildlife, or even sleeping friends – without the disturbing ‘clicks’.

Ready when you are
Never miss that fleeting moment of inspiration. The LUMIX GM1 is built for speed and mobilityfeaturing Light Speed autofocus, to capture that perfect photo opportunity with stunning accuracy. Low-light autofocus will alsoprovide outstanding speed in extreme low-light conditions, so users can continue to express creativity with only the stars and streetlights to rely on. Discover and explore the world of Panasonic LUMIX G Micro System Camerasand full range of LUMIX G lenses with the new LUMIX G App for iPad, available via the iTunes App Store.

A subsidiary of Panasonic Corporation of North America, Panasonic Canada Inc. provides a broad line of digital and other electronics products and solutions to meet consumer, business and industrial needs.Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at www.panasonic.ca.

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Editorial Contacts
Leanna Rizzi
Environics Communications
416-969-2824
lrizzi@environicspr.com
Stephanie Dale
Environics Communications
416-969-2756
sdale@environicspr.com