In 2005, Panasonic Canada Inc. announced a sponsorship agreement to support the structural and acoustical refurbishment of the New Yorker Theatre, now known as the Panasonic Theatre. The Panasonic Theatre lobby was outfitted with $250,000 worth of Panasonic's next-generation audio visual and display equipment, including at the time a 65-inch high-definition plasma television. In Spring 2011, additional upgrades were made to include 3D technology. The theatre is located at 651 Yonge Street, just south of Yonge and Bloor. This intimate theatre, where the audience is no farther away than 80 feet from the stage, has featured such performances as the Blue Man Group, Menopause Out Loud, We Will Rock You and Ghost Stories.