For over a decade, this program has connected youths with nature, encouraging them to go outdoors and "get to know" their wildlife neighbours. Built on research and supported by a wide range of educators, organizations, governments and corporations, the "Get to know" program has been inspiring connections to nature. Panasonic has sponsored this program since 2006, and acquired the naming rights to the "Get to know" Panasonic Digital Photography contest from 2008 to 2010.