The partnership between the IOC and Panasonic, which began at the Olympic Winter Games in Calgary in 1988, has been extended through 2016. Panasonic will continue to be the official Worldwide Olympic partner in the state-of-the-art digital audio/video equipment, such as flat screen televisions, digital video cameras, digital still cameras, DVD recorders and professional audio/video equipment. Panasonic's technology plays a vital role in delivering the sights, sounds and unique excitement of the Olympic Games - from the field of play to spectators, through its large on-site video screens and professional audio systems, and to people around the world, through broadcasting, with its digital broadcast equipment.
As the official sponsor in the category of Audio/Video and Television, including behind home plate signage, Panasonic is proud to continue their 10 year sponsorship with the Toronto Blue Jays Baseball Club.